Casual (Conference of Nanjing Graphic Designer Alliance)
"Casual" is the theme of the conference of Nanjing Graphic Designers Alliance.
The purpose of the event was: no expecting, no seeking, hoping to inspire designers to work happily in Post-COVID-19 Era. We used the tape to block out randomly the textual information.
Normally, the key text information should be highlighted and easily identified to the viewer, but we did the opposite, in order to try a new reading experience.
The colors of the tapes were chosen to be spring-like, coinciding with the time of the conference, trying to allow all participants to communicate with each other in a vibrant and relaxed atmosphere. For certain material designs (e.g. canvas bags), we used real tape, hand-applied, each one distinctive.
不期——南京平面设计师联盟分享会
分享会的主旨是：不期不望，不求不想，希望激励设计师们在疫情后快乐工作。我们用胶带，随机性地遮挡那些“理应被强调的文本信息”。通常来说，关键的文字信息应该放在做到清晰，易识别，我们反其道而行之，为了尝试全新的阅读感受。
胶带的色彩选择，充满春天的气息，正恰分享会的举办时间，试图让所有参与者在生机盎然的氛围下，轻松愉快地交流。在某些物料设计上（例如帆布包），我们用到的真实的胶带，手工粘贴，每个都是与众不同的。
